{"id":180,"date":"2020-03-19T03:55:36","date_gmt":"2020-03-19T03:55:36","guid":{"rendered":"http:\/\/staging.blackfin.biz\/?post_type=project&#038;p=180"},"modified":"2021-06-22T20:57:20","modified_gmt":"2021-06-22T20:57:20","slug":"law-office-of-rachel-l-felbeck","status":"publish","type":"project","link":"https:\/\/blackfin.biz\/project\/law-office-of-rachel-l-felbeck\/","title":{"rendered":"Law Office of Rachel L. Felbeck"},"content":{"rendered":"<h2>Rachel Felbeck: Communicating Depth and Breadth<\/h2>\n<p>Rachel Felbeck arrived in need of a complete digital overhaul. She was ready to bring her brand, website, and digital voice to the next level. She wanted to project herself authentically, clearly communicate her unique approach, and demonstrate her specific services in collaborative divorce. She also wanted her website to characterize the comprehensive care that she provides to her clients.<\/p>\n<h4>What We Did<\/h4>\n<p>We took Rachel through the entire design process, modernizing her brand as well as her marketing approach across the digital space. We organized a complete set of content and visual imagery to reflect her law practice in a way that inspires her and her prospective clients.<\/p>\n<p><strong>Together, we crafted:<\/strong><\/p>\n<ul>\n<li>A total brand refresh: logo, typography, and color set.<\/li>\n<li>Step-by-step, collaborative web design including wireframes and mockups<\/li>\n<li>A new website developed on WordPress<\/li>\n<li>Search Engine Optimization<\/li>\n<li>Google Business Updates<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A re-brand with depth and breadth.<\/p>\n","protected":false},"featured_media":111,"template":"","meta":{"inline_featured_image":false},"project_industry":[12],"project_service":[5,15,3,14],"acf":[],"_links":{"self":[{"href":"https:\/\/blackfin.biz\/wp-json\/wp\/v2\/project\/180"}],"collection":[{"href":"https:\/\/blackfin.biz\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/blackfin.biz\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":7,"href":"https:\/\/blackfin.biz\/wp-json\/wp\/v2\/project\/180\/revisions"}],"predecessor-version":[{"id":8037,"href":"https:\/\/blackfin.biz\/wp-json\/wp\/v2\/project\/180\/revisions\/8037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blackfin.biz\/wp-json\/wp\/v2\/media\/111"}],"wp:attachment":[{"href":"https:\/\/blackfin.biz\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"project_industry","embeddable":true,"href":"https:\/\/blackfin.biz\/wp-json\/wp\/v2\/project_industry?post=180"},{"taxonomy":"project_service","embeddable":true,"href":"https:\/\/blackfin.biz\/wp-json\/wp\/v2\/project_service?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}